{"product_id":"97803945406343","title":"Being Direct: Making Advertising Pay","description":"\u003cp\u003eLibro Usado, Tapa Dura.    Lester Wunderman created the business known as direct marketing. He conceived and refined its basic strategies, and he gave it a name. Today, he is Chairman of Wunderman, Cato, Johnson, the largest direct marketing organization in the world, with billings in excess of $1.5 billion and 65 offices in 36 countries. This is his own story, in his own words, of how he did it -- how he sold everything from roses to Ford cars, from credit cards to coffee, using the direct marketing techniques he and his agency created; how he showed Time, Inc., how to market its magazines and Columbia Records how to become one of the largest and most sophisticated direct marketers in the world.\u003c\/p\u003e","brand":"Lester Wunderman","offers":[{"title":"Bueno \/ 303 \/ 1996","offer_id":43549758160970,"sku":"97803945406343","price":7150.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/711RJ03BGCL._SY385.jpg?v=1777331493","url":"https:\/\/www.greenlibros.com\/products\/97803945406343","provider":"Green Libros","version":"1.0","type":"link"}