{"product_id":"97814391810413","title":"The Power of Co-Creation: Build It with Them to Boost Growth, Productivity, and Profits","description":"\u003cp\u003eEstado del Libro:  Bueno  Número de Páginas:   276 Año de Publicación: 2010,TAPA DURA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES.      Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year.\u003c\/p\u003e","brand":"Francis Gouillart Venkat Ramaswamy","offers":[{"title":"Bueno \/ 276 \/ 2010","offer_id":43452579217482,"sku":"97814391810413","price":9580.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/71-xU26BsEL.jpg?v=1774659750","url":"https:\/\/www.greenlibros.com\/products\/97814391810413","provider":"Green Libros","version":"1.0","type":"link"}