{"product_id":"being-the-shopper-understanding-the-buyer-s-choice-9780471151357","title":"Being the Shopper: Understanding the Buyer's Choice","description":"\u003cp\u003eEstado del Libro:  Bueno  Número de Páginas:   245 Año de Publicación: 2002,TAPA DURA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES.      \"What's my test of a book I've been asked to review? Pure selfishness. How intense are the underlinings? How many quotes can I add to my presentations? How often are the things I believe 'for sure' effectively challenged? Phil Lempert's Being the Shopper is off the charts on all three counts. And not-so-incidentally, though Phil is a 'supermarket guru,' this book will inform anyone who markets anything.\"\u003c\/p\u003e","brand":"Phil Lempert","offers":[{"title":"Bueno \/ 245 \/ 2002","offer_id":42666151673930,"sku":"97804711513573","price":7150.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/a29b9295-e14c-4195-942e-2ff879faa8e5-736600-mlc42229134650_062020-o.jpg?v=1761694601","url":"https:\/\/www.greenlibros.com\/products\/being-the-shopper-understanding-the-buyer-s-choice-9780471151357","provider":"Green Libros","version":"1.0","type":"link"}