{"product_id":"how-to-kill-a-unicorn-how-the-world-s-hottest-innovation-factory-builds-bold-ideas-that-make-it-to-market-9780804138734","title":"How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market","description":"\u003cp\u003eEstado del Libro:  Bueno  Número de Páginas:   289 Año de Publicación: 2014,TAPA DURA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES.      Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P\u0026amp;G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany.\u003c\/p\u003e","brand":"Mark Payne","offers":[{"title":"Bueno \/ 289 \/ 2014","offer_id":42614440001610,"sku":"97808041387343","price":8800.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/515tcADPzNL.jpg?v=1760047703","url":"https:\/\/www.greenlibros.com\/products\/how-to-kill-a-unicorn-how-the-world-s-hottest-innovation-factory-builds-bold-ideas-that-make-it-to-market-9780804138734","provider":"Green Libros","version":"1.0","type":"link"}