{"product_id":"positioning-9780071373586","title":"Positioning","description":"\u003cp\u003eEstado del Libro:  Aceptable  Número de Páginas:   213 Año de Publicación: 2000,TAPA BLANDA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES.      The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there. Position a follower so that it can occupy a niche not claimed by the leader. Avoid letting a second product ride on the coattails of an established one.\u003c\/p\u003e","brand":"Jack Trout; Al Ries","offers":[{"title":"Aceptable \/ 213 \/ 2000","offer_id":43363281240138,"sku":"97800713735864","price":7150.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/c9_u8107546_0_JackTroutAlRiesPositioning.jpg?v=1772660677","url":"https:\/\/www.greenlibros.com\/products\/positioning-9780071373586","provider":"Green Libros","version":"1.0","type":"link"}