{"product_id":"reinventing-the-brand-can-the-world-s-top-brands-survive-the-new-market-realities-9780749435936","title":"Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities","description":"\u003cp\u003eLibro Usado, Tapa Blanda.    Reinventing the Brand explores the urgent challenges that global corporations face as traditional branding strategies lose their effectiveness. Jean-Noël Kapferer argues that mass marketing is no longer enough to sustain market leaders in an era defined by internet growth, globalization, and increasingly skeptical consumers. The book provides a strategic roadmap for reinventing brand management, explaining how companies can revitalize their image, build deeper consumer trust, and adapt to rapidly changing market realities to ensure long-term survival.\u003c\/p\u003e","brand":"Jean-Noël Kapferer","offers":[{"title":"Bueno \/ 234 \/ 2001","offer_id":45893004460106,"sku":"97807494359363","price":5950.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/61bMcu5OpgL.jpg?v=1790030742","url":"https:\/\/www.greenlibros.com\/products\/reinventing-the-brand-can-the-world-s-top-brands-survive-the-new-market-realities-9780749435936","provider":"Green Libros","version":"1.0","type":"link"}