{"product_id":"scoring-points-how-tesco-continues-to-win-customer-loyalty-9780749453381","title":"Scoring Points: How Tesco Continues to Win Customer Loyalty","description":"\u003cp\u003eLibro Usado, Tapa Blanda.    Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer.\u003c\/p\u003e","brand":"Clive Humby","offers":[{"title":"Aceptable \/ 294 \/ 2008","offer_id":43605359394890,"sku":"97807494533814","price":7650.0,"currency_code":"CLP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0224\/7871\/7002\/files\/71y1WkiZodL.jpg?v=1779146985","url":"https:\/\/www.greenlibros.com\/products\/scoring-points-how-tesco-continues-to-win-customer-loyalty-9780749453381","provider":"Green Libros","version":"1.0","type":"link"}