Search Engine Advertising: Buying Your Way to the Top to Increase Sales

Estado del Libro: Bueno Número de Páginas: 262 Año de Publicación: 2009,TAPA BLANDA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES. “A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!” —Danny Sullivan, Editor Nothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and more. With a little education and pre-planning, any company can launch a profitable search engine advertising program.