Reinventing the Brand: Can the World's Top Brands Survive the New Market Realities

Libro Usado, Tapa Blanda. Reinventing the Brand explores the urgent challenges that global corporations face as traditional branding strategies lose their effectiveness. Jean-Noël Kapferer argues that mass marketing is no longer enough to sustain market leaders in an era defined by internet growth, globalization, and increasingly skeptical consumers. The book provides a strategic roadmap for reinventing brand management, explaining how companies can revitalize their image, build deeper consumer trust, and adapt to rapidly changing market realities to ensure long-term survival.