Estado del Libro: Bueno Número de Páginas: 325 Año de Publicación: 2006,TAPA DURA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES. In this lively 2nd edition of Marketing to Women, Marti Barletta tells you why corporations are spending more to capture the multitrillion dollar women' s market. Updated success stories, original strategies and applications, and gender-effective advertising “ best practices” make this the most comprehensive resource to help professionals create and execute a marketing plan that targets women.