Estado del Libro: Bueno Número de Páginas: 402 Año de Publicación: 1999,TAPA BLANDA, LIBRO USADO, RECUERDA QUE UN % DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES. This book shows you how to effectively apply proven direct marketing principles to the new world of business-to-business Internet marketing -- today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn -- step by step -- five proven strategies for increasing profits by direct marketing to businesses over the Internet. Included with the book is a user ID and password necessary for accessing the companion Web site which provides up-to-the-minute Internet marketing news, updates to the book, expanded information, and other helpful online marketing resources