TAPA BLANDA , LIBRO USADO, RECUERDA QUE EL 10% DE ESTA VENTA COLABORA CON FUNDACIONES QUE FOMENTAN LA LECTURA EN ZONAS VULNERABLES. Anything can be an Idol Brand, including you! These days, the most cost-effective marketing strategy in the world is to convert your brand into a true celebrity! Only those brands, which can captivate and involve people and keep them engaged will truly succeed. The rest of them will slowly sink into the underworld of commodities. But how to attract people and transform them into unconditional fan-clients? The true value of the brand is not in its tangible attributes; is the level of appreciation from its followers, based in an inspirational meaning through how it empowers them. Here is when we come to understand why, despite their faults, fan-clients are willing to forgive mistakes, promote and liberate the brand, again and again. The connection is so deep that these customers own the brand’s meaning forever. Essentially, it is about implementing this new IDOL BRAND FORMULA to identify, anticipate and forecast the value of the meaning in all those ideas, products or brands, which have the potential to offer something special to a particular group of people. And of course, to transform those brands into beloved, successful, genuine and generous Idol Brands; to create them, in as many industries and platforms as possible, viewing the client as the main promoter of the offer, and the world as a better place. The author: Marcelo Borlando (@marceloborlando) is a renown Chilean publicist and strategic consultant. He is an intuitive trendsetter and has been instrumental in the creation of huge musical and commercial hits. Building Idol Brands is the result of more than twenty years of diligent work, in the marketing and entertainment arenas, observing the changes and processes within these industries. Marcelo found a way to create meaningful links between brands and their clients, based on the phenomenon of admiration: the Idol Brand® model. This is his book, his story, his formula. Building Idol Brands.

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